Privacy Policy

This Privacy Policy explains how we collect, use and protect personal data of couples, guests and visitors who use The Ultimate Wedding Game (the "Service"). It is designed with the EU General Data Protection Regulation (GDPR) in mind and can be adapted for other jurisdictions.

1. Data Controller

The data controller responsible for processing your personal data in connection with The Ultimate Wedding Game is:

2 Hour Builder
Bergstrasse 31
65795 Hattersheim
Germany

Email: hello@ultimateweddinggame.com

2. Scope of this Policy

This policy applies to data we process when you:

  • Visit our website or landing pages.
  • Create an account or set up an event as a host/couple.
  • Join and participate in a game as a guest (for example by entering a join code).
  • Interact with marketing emails, support channels or in-product messages.

3. Categories of Data We Collect

3.1 Event hosts / couples

  • Account details (name, email, password hash, preferred language).
  • Event details (event name, date, country, language, theme and settings).
  • Partner information (names and, if you choose to upload them, photos/selfies).
  • Billing and subscription details (plan, status and payment history).

3.2 Guests / players

  • Nickname or display name chosen for the game.
  • Gameplay data (answers to questions, progress, scores and participation metadata).
  • Optional profile details such as avatar color and selfie/photo, if supported and provided voluntarily.

3.3 Website visitors

  • Technical data such as IP address, device type, browser, operating system and rough location (country/region).
  • Usage data such as pages visited, time spent, referrer URLs and interactions with our website and product.
  • Cookie and similar identifiers that help us understand product usage and improve the experience.

4. Purposes and Legal Bases (GDPR)

We process your data only where we have a valid legal basis under the GDPR. Depending on your relationship with us, we rely on:

  • Performance of a contract (Art. 6(1)(b) GDPR) – to provide the Service you signed up for, including creating and running events and games.
  • Legitimate interests (Art. 6(1)(f) GDPR) – to improve the product, maintain IT security, prevent abuse and analyze aggregated usage patterns.
  • Consent (Art. 6(1)(a) GDPR) – for optional features such as marketing communications or certain cookies/analytics, where required.
  • Compliance with legal obligations (Art. 6(1)(c) GDPR) – for example, tax and accounting retention rules.

5. Analytics, Cookies and Similar Technologies

We use analytics tools to understand how visitors and customers use The Ultimate Wedding Game so we can improve the product and user experience.

  • We may use product analytics services (for example, PostHog or similar tools) to collect pseudonymous usage data.
  • These tools may set cookies or use similar technology to recognize returning users and track feature usage.
  • Where required by law, we will only set non-essential cookies or analytics based on your consent and provide you with options to adjust your preferences.

For more details, please also see our separate Cookie Policy.

6. Payment Processing

When you purchase a paid plan, your payment is processed by an external payment provider. We do not store full payment card details on our own servers.

  • We receive limited billing information (for example, last 4 digits of the card, expiration date, country, and transaction status) from our payment provider.
  • Your payment data is processed directly by the payment processor in accordance with their own privacy policy and applicable regulations (such as PCI-DSS).

7. Data Storage, Transfers and Retention

We host our application and databases with reputable cloud providers. Depending on the setup, data may be stored in the EU, the UK or other regions that provide an adequate level of protection or where appropriate safeguards (such as Standard Contractual Clauses) are in place.

We retain personal data only for as long as necessary for the purposes described in this policy, including:

  • Active customer accounts: for the duration of the subscription or contract.
  • Guest gameplay data: for the lifetime of the event and a reasonable period afterwards, unless the host requests deletion earlier.
  • Legal, accounting and tax records: for the duration required by applicable laws.

8. Sharing of Data with Third Parties

We do not sell your personal data. We only share data with third parties where necessary to provide our Service, or where we are legally required to do so. This may include:

  • Cloud hosting and infrastructure providers.
  • Analytics and product improvement tools.
  • Payment and billing providers.
  • Email and communication service providers.
  • Professional advisors (for example, legal or tax advisors) where necessary and subject to confidentiality obligations.

9. Your Rights under the GDPR (EU/EEA)

If you are located in the European Union, the European Economic Area or the UK, you have the following rights in relation to your personal data:

  • Right of access to the personal data we hold about you.
  • Right to rectification of inaccurate or incomplete data.
  • Right to erasure ("right to be forgotten") in certain circumstances.
  • Right to restriction of processing in certain circumstances.
  • Right to data portability for data you have provided to us, where technically feasible.
  • Right to object to processing based on legitimate interests, including profiling.
  • Right to withdraw consent at any time, where we rely on your consent (for example, for marketing emails).

To exercise any of these rights, please contact us using the contact details provided above. You also have the right to lodge a complaint with your local data protection authority.

10. Children's Data

The Ultimate Wedding Game is designed for adult hosts and general wedding guests. It is not intended to be used by children under the age where they can lawfully provide consent for data processing in their jurisdiction without parental permission.

11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our Service, legal requirements or best practices. The "Last updated" date at the top of this page indicates when it was last revised. We encourage you to review this page regularly.

Privacy Policy | The Ultimate Wedding Game